On Hold Messageing & Music Phone Systems in Cleveland
The bottom line is that businesses not utilizing Cleveland on-hold messaging are losing revenue. This lost revenue stems from two main sources. The first involves losing customers entirely when they hang up after being placed on-hold; silence is deadly. The second occurs when businesses fail to use on-hold time as the valuable marketing tool that it is to educate and entice a captive audience.
It's worth repeating, silence is deadly. Callers who hear silence when on-hold estimate their on-hold time to be 3 times longer than it actually is. An AT&T phone usage study found that more than 70% of business calls are placed on hold, 60% of callers placed on "silent" hold hang up within 30 seconds, and 30% of first-time callers who hang up don't call back. Having an on-hold system reduces caller abandonment by almost 79% according to the Plain Dealer. On-hold messaging not only prevents people from hanging up, it also is the least offensive to them. According to Sales & Marketing Magazine, 85% of callers prefer On Hold Messaging to anything else.